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Booklets, Brochures, And Offset Printing
Offset printing is a commonly used printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

Offset printing is the most common form of high-volume commercial printing, due to advantages in quality and efficiency in high-volume jobs. The more you print, the less you pay per page, because most of the price goes into the preparation undergone before the first sheet of paper is printed and ready for distribution. Any additional paper print will only cost the client paper price (and ink), which is very minimal. While modern Digital Production Presses are getting closer to the cost/benefit of offset for high-quality work, they have not yet been able to compete with the sheer volume of product that an offset press can produce. Furthermore, many modern offset presses are using computer to plate systems as opposed to the older computer to film workflows, which further increases their quality.

Offset printing is usually used on many different substrates, such as paper products 60, 70, and 80 pound paper weights or in thicker tag stocks such as 10, 12,14, and 15 point tag stock

Here are some of the products that are used in this process:

  • Door Hangers
  • Brochures
  • Point of Purchase Displays
  • Catalogs
  • Mouse pads
  • Counter mats
  • Business Cards
  • Welcome Kits
  • Postcards
  • Bookmarks
  • Calendars
  • Greeting Cards
  • Letterhead
  • Envelopes
  • Magnetic Cards
  • Posters
  • Rack Cards
  • Retail Product Boxes
  • Note Pads
  • Booklets

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