Fading of Color Printing

July 29th, 2010

What You Did Not Know to Ask

 

First we must set a baseline for the discussion about the fading of color printing. Fading of color is a dilemma common to all industries. The plain truth is all color fades. Products such as carpeting, cars, decals, signs, banners, and a host of other products printed or pigmented with color fade.

The question we need to ask, “How quickly does a products color fade?”  This answer to this inquiry depends on the method of how a product is tinted.

The product that is pigmented implies the product’s color  is imbedded into the substrate. The pigmented product such as carpeting fades very slowly, but the product still fades. The product that is painted such as automobiles also fades gradually, but still fades.

The products that are printed such as decals, banners, signs, and other products exposed to sunlight. The process of printing these products utilizes two methods of printing, digital and screen-printing. The other methods of printing such as, flexography, offset will not be considered. These techniques are exclusively for indoor use.

I will highlight one product line, the plastic security sign. The plastic security sign is printed using the screen-printing method of printing. This technique is extremely fading resistance, but as noted before everything fades.

The question again, “How quickly does a products color fade?” The answer to this query depends on a few factors. The security lawn sign printed correctly will never fade to white. The printed colors will lighten over time, red may morph to an orange, dark blue may lighten.

The factor that lengthens or shortens the fading effect of a security sign is placement. The sign that is mounted facing north will not have significant color modification for five or more years. The security sign that is placed on the southern exposure will see color transformations in shorter durations. The east and west placements also have varying times of color degradation.  

Little known fact

Screen-printing companies test the veracity of their inks, by placing the security sign on a test board facing south. Every month a sign is left on the test board is equivalent to four months of sun exposure.

To conclude plastic security signs will not fade to white. Color changes will occur differently due to sign placement. So the question,” How long will my plastic security sign last”?  The answer is a general between 3-10 years.

The Decal Factory’s first and foremost desire is to make sure our customers are satisfied. When we print your decal, sign, banner, or security sign, we desire to keep printing your products for ever. The company has a long history of servicing our customer for decades. The Decal Factory works for you.  

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Banners, Branding, Counter Mats, Decals, Four-Color Process, Labels, Screen Printing, Security Signs, water Slide-off Decals | No Comments »

Fiduciary Relationships Do They Still Exist?

July 13th, 2010

In general as consumers we purchase many various products, and services. Can we rely on the perceived fiduciary relationship as presented in commercials, or by sales people, or is it truly buyer beware.  

We as a society have become very specialized in our chosen expertise. We call the Plummer to fix our broken pipes because they are an expert. We use an accountant to file our taxes, because they are an expert in their field.

This idea of a fiduciary relationship is seen more clearly when you either sell or buy a home. Most of us understand that if you are purchasing a home, you enter into a purchase agreement using your own real estate agent. We would feel uneasy about purchasing a home from the seller’s agent.

The reason we employ our own real estate agent is because by law, they represents you in as fiduciary. Your, purchasing agent looks out for your interest, not the seller’s interest. In real estate by law there is a line of demarcation separating the selling agent from the purchasing agent.

The agent that represents the home seller and the home purchaser must by law inform the purchaser and seller that there is a dual fiduciary. By informing both parties of the dual fiduciary the agent is communicating that the fiduciary relationship is in question.

The captured sales agent for a printing manufacture has a fiduciary relationship to that manufacture. Those agents only sell what that company manufactures, and will not inform you if their products do not fit your need.

The Decal Factory® is not a captured agent of any manufacture. Therefore The Decal Factory® can promote and nurture fiduciary relationships, because we answer only to our customers.

The singular fiduciary relationship is practiced by many printing distributors like The Decal Factory®.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Banners, Branding, Counter Mats, Customer Service, Decals, Four-Color Process, Labels, Promotional Products, Security Signs, water Slide-off Decals | 1 Comment »

Brewing Beer

June 21st, 2010

I have to admit I had absolutely no intention of brewing beer.  I was perfectly content drinking my friends beer or buying it at the store.  I did not want to put that much work into what is supposed to be a relaxing time (kicking back with a beer).  I had so many choices to choose from.  There was porters, stouts, IPA (india pale ale), and pale ales. 

Each one had their own strengths and weaknesses.  Some had a lot of strengths with very little weaknesses.  However as I became more of a conisuer the weaknesses  in each of the beers became more and more noticeable.  I had in my mind what the perfect beer ought to taste like how dark it should be, and how creamy the head must be.  I knew what it must taste like, I knew what it must smell like.  It was a coffee milk stout.  Just writing and thinking about this beer now makes my mouth water.

There was one problem.  I could not find it in the stores.  Still I was content just buying beer at the store or drinking my friends home brew.  Then one Christmas a friend of mine bought me a  home brew beer kit.  As I opened the package I knew my time had come.  Only one problem, I had no idea how to brew beer.  Luckily this kit was a no-brainer.  You boil the water open the can pour it in stir it add yeast let it sit.  Easy.  However the kits were sub-par at best.  Not even close to what I was looking for.

So I turned to my blue ribbon winner home brew master (we will call him brewmister).  I asked brewmister why the kits were not to my liking.  He said something very interesting and true.  Those kits are made up by a person and that person’s likes and dislikes.  In order to have a brew you like you need to brew your own.  As soon as I heard that I knew what I had to do.  I had to brew my own beer.

Brewing beer is a very interesting process, and a lot of work.  First you have boil 6 GALLONS of water.  Yeah you heard me.  6 GALLONS.  (the second time is for theatrics).  I asked brewmister “Soooo are we going to do that on the stove?” He laughed a man your dumb laugh.  After he was done with his pity laugh he said “There is no way you can boil 6 gallons of water on the stove.”  After thinking about it for a while I decided he was right, I wasn’t the sharpest tool in the shed, and that you can’t boil that much water on a stove.  He told me they use a propane burner.  When he lit that thing up it sounded like a jet engine.  In fact it takes so long to brew beer that you start off with 6 gallons but end up with 5 gallons because so much of it boils off.

Once you have the initial boil done then you start adding all of the ingredients.  Barley, hops, malt extract, coffee, lactose (the coffee and lactose are for my coffee beer). 

On my next blog I will tell you how the beer is made.

Jason Bryant

 www.decalfactory.com

Posted in Brewing Beer | 13 Comments »

Flexography Printing Vs Screen-Printing Advantages and Disadvantages

June 5th, 2010

Flexography also known as Flexo or roll-to-roll or roll label printing, this method prints labels from a roll of stock to a finished roll of completed labels. Material is loaded onto one end of the Flexo press and the material threaded through the press and each print station. Laminating and cutting stations are set up at the end of the press so completed labels are produced in one pass on the Flexo press. The printing head of a Flexo press is on a cylinder and prints directly, on to the substrate.

The Flexo presses have different printing stations for each color. Some machines have three colors stations some have six color stations. The cost of a Flexography print machine is a function of the number of color stations and the web width; a 3-color press narrow web would cost much less than that of a six or eight color wide web Flexo press.

The Flexo press can have another attachment; that is known as a turn bar. A turn bar is an apparatus that turns the stock over so you can print on the liner without removing the print job from the press. The other styles of printing do not offer this feature, if a print job calls for a coupon on the liner, the screen-printing press operator would remove the stock then reload the stock to print the liner.

The Flexo press also has an in-line cutting station. The labels can be left on the roll or can be individually cut into single units. In the other styles of printing, cutting of the label is accomplished off-line.

The advantage of the Flexo printing is once the machine is set up to print, the press operator would not have to touch the stock again until the completed labels are taken off the press. The other advantage of this method of printing is it is very fast.

Flexography printing is designed for large quantities; because set-ups and make-readies are expensive, thus roll label printing is not a good solution for 500 labels. The normal minimums for this type of printing would be 1,000 labels. Large quantities for this method of printing would be 100,000-millions.

The disadvantage of roll label is not a good solution for small quantities. In addition, the inks used by most roll label manufactures are water based and will fade in direct sun light. 

Flexography printing can print on paper and plastic substrates, and is a great solution for inside applications. This type of printing is used to brand consumer products from salsa to televisions, and warning labels for inside factory machines.

Screen-printing is a very old type of printing invented in China during the Song Dynasty (960–1279 AD). This type of printing called silk-screening, because the mesh used to press the ink through was made of silk. The term silk-screening has not been used since the 1960’s. Currently synthetic threads commonly used in the screen printing process; the most popular mesh in general use is made of polyester. Special mesh materials of nylon and stainless steel are available to the screen printer. 

Screen-printing uses a mesh of polyester, which resembles a screen hence the term “screen printing,” the mesh coated with emulsion that is photo-reactive. When this emulsion exposed to light is leaves a stencil imprint of the graphic that is to be printed, each color to be printed has its own screen. 

Screen-printing method because resembles a stencil and forces ink through a screen deposits many times the thickness of ink onto the substrate being printed. Each color has to be printed separately after the first color dries. Since the ink deposited is thicker, the resistance to fading due to sunlight exposure is a benefit. Disadvantage is each color is printed by resetting a new screen for the next color to print.

Table below will explain advantages and disadvantages better than a host of words will.

                                                                   

Attributes Screen-Printing Flexography Printing
Small Quantities Yes cost effective in quantities of125, 250, 500 Not available under quantities of 1,000
Large Quantities Yes cost effective in quantities to hundreds of thousands or more Yes cost effective in quantities into the millions
Outdoor Only   Designed for outdoor exposure3-7 year life outdoor  Not designed for outdoor useIf used outdoors life limited to months
Indoor Only   Can be used indoors  Designed for indoor use
Fade Resistance to UV Exposure  Very fade resistant to UV light exposure will discolor after years but never fade to white  Not fade resistant to UV light exposure will only last a month in direct sunlight
Pricing  Considered low pricing in terms of years in service promoting brand or disclaimers   Low pricing usually used to label retail products
Set-Up Cost  Low or No set-up cost  High Plate cost
Cutting Die Cost Low cutting Die Cost High Die Cutting Cost
       

 

Obviously there still will be many questions, please free to call or Mr. Decal aka Doug Bryant at dougb@decalfactory.com or (800) 369-5331, to ask your question, because nothing is ever black and white there are exceptions to the standard guide lines.

Call The Decal Factory (800) 369-5331 for more information on your label or decal requirements.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

 

Posted in Branding, Decals, Four-Color Process, Labels, Promotional Products, Security Signs, Small Business | 13 Comments »

Happiness is being a grandparent

May 30th, 2010

When I became a parent in my mid-twenties, I was not prepared for the significant reality shifts post childbirth. Before children (BC) when on a whim, we decided to take a, two-day weekend road trip to taste wine and culinary delights to break the boredom of the everyday. We as a couple embodied the phrase we work for the weekends.

Weekends was our time to be free of all responsibilities, and speak and live the immortal words of the over worked, under paid employees of that prison of work, TGIF, thank God it’s Friday. The Friday evening ritual of casting off every vestige of the ordinary included our standard Friday night visit to a local eatery we were free to go so we went. I remember these days in a time long, long ago, but with hazy clarity.

Then it happen children, we became parents, what a joy to be sure, but the joy soon brought the reality of the responsibility of now being a couple after children (AC). The everyday and even the weekends are no longer yours to be free, but now the child is your concern, awake or asleep if you can sleep. The weekend trips are a thing of the past for at least the foreseeable future. Even if you both had the energy to enjoy a weekend trip, the logistics of such an endeavor means bring virtually the entire child’s bedroom and cloths with you leaving no room for your suitcases. So now, you are guardians of your dear son or daughter and now you begin to understand what your parents experienced. Even in all this we that is my wife and I loved every minute of this new life (AC).

Parents at all stages of their training say two phrases that seem to be common among all parents of the baby, toddler, and the teenager. The first phrase is uttered in the everyday frustration of your children helping you grow up, and in that training you say, when will this ever end. It is true that every parent loves their children because those very children not only grew up, but they helped their parents grow up. Therefore, it is with sadness that our children one by one leave the nest and then we utter the next phase, how this time slipped away so fast.

Why I love begin a grandparent because grandparents can again do anything they want. Take a weekend trip just because we are free to go, and not chained to the everyday of raising children. Grandparents have the best of both world’s we can have the grand children over for the day or even sleep over, but we know that the grand children have live in wardens who concern and frustrate enough.

In closing, my wife and I loved raising our children and even more so love that in our children who are now men and women we have friends. The grand children remind us of the times of wonder and the discovery of small children, which we experienced, but as a parent did not appreciate, but as a grandparent is what makes us smile and laugh in the moment and enjoyment of the everyday. The grandparent has time to appreciate because we are not overwhelmed with the concerns and frustrations of the everyday.

The message to parents in all stages of instruction smell and gaze of the beautiful flowers of your children’s wonder and discovery, because even though it seems this time will never end, it will and when it is gone it is gone. Even pictures do not reclaim the past only memories of your children’s moments of wonder and discovery enrich your existence and make you ready to be a grandparent.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in grandparents | 10 Comments »

Thank You for Your Comments and Why I Blog about this Subject

May 23rd, 2010

I want to thank all the contributors for their comments about my blogs. When a writer expresses their knowledge on a subject or in this case an industry, the writer hopes he connects with the reader. More to the point, this writer writes these blogs hoping to inform and educate  people about the printing industry.

The printing industry is one of top five industries in the world, as a whole, and all of us are influenced and impacted by this industry. The printing industry provides us access to news, information, and advertisements taking such forms as newspapers, magazines, posters, flyers, and yes decals.

I do understand that some of the printed mediums noted above are evolving into electronic forms of news and information outlets moving away from a physical newspaper or magazine. Nevertheless, to say printing is a dead industry would be an over-statement, because printing a physical product will always be with us into the near future.

Printing is very much a part of our daily lives, and the majority of us do not know the technology of the various printing processes available today. The question I need to answer should each consumer have an intimate knowledge of the printing processes that we purchase. No, I do not believe that is necessary, but as a consumer who purchases printed products for their businesses, however, it is important to have a thumbnail sketch of what process of printing to utilize, because the lowest prices should not be our only criteria of what product to purchase.

I highlight this idea of the need to have at least an armchair understanding of the benefits or disadvantages of different methods of printing. From my 33 years of experience of printing decals and labels, for industrial uses or promotional advertising of a company’s brand, I have seen many requests for products asking for the wrong printing method, for the intended use of the product.

I will emphasize this idea with a question. Have you ever purchased a decal when a label would have sufficed and conversely, have you ever purchased a label, but found out you needed a decal?

During the 33 years, I have manufactured and sold decals and labels, many customers purchased products that did not fit the intended use of the product. Some said, I purchased this decal for my company and it faded to white in one month’s time. Upon examining the product they purchased they had bought a label intended for inside use not fit for sun light exposure. The sales person who sold this item did not explain this disadvantage. We as a company believe we have a fiduciary responsibility to educate our customers on the best product to use for the intended purpose of the product.  

The purchasing manager does not need to have the expertise I have on the subject of how a decals or labels are printed. However, my hope is that I can educate those who read my blog post that there are different uses for a decal vs. a label. This is why my blog post I do not give opinions, but my hope is to inform my readers by explaining how printing works, by pulling, back the curtain exposing the wizardry of the printing process.

Posted in Decals | 4 Comments »

Brand Loyalty

May 11th, 2010

What is brand loyalty?

Brand loyalty is a quest that is pursued by all sellers of products.  A quest for brand loyalty is filled with many pitfalls and red herrings.  It is an arduous quest that is only matched once the pursuer of said goal is willing to forgo all conventional thinking and practices.

Wikipedia defines brand loyalty as -

Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy

Those of us that have pursued such goals knows this is the outcome of brand loyalty, however it does not describe the process in which one such goal is achieved..

Brand loyalty is an emotional response to certain environmental, circumstantial, and experiential factors.

Lets take a look at a couple of examples of this.

Heinz ketchup:  Everybody knows what a bottle of Heinz ketchup looks like.  Why?  When is the last time you saw a commercial for Heinz?  Do they blast all available media outlets with commercials about their products?  No.  They have been around so long that everybody knows who they are.  Also people buy Heinz because that is what their parents bought, and their parents, parents bought Heinz also.  Another factor to consider is that there are really only two brands of ketchup available in the U.S.  Heinz and Hunts.  So this type of brand loyalty is two fold: circumstantial, and experiential.  Circumstantial because there are only two brands of ketchup.  Experiential because most likely the buyers parents bought Heinz if they are buying Heinz.

Let’s look at another one.

Macintosh: This one is very interesting because Mac buyers buy because they are compelled to.  A number of factors affect this emotional response, perceived reliability, perceived superiority, and going against the flow.  Mac buyers will argue with anybody that tries to dis-credit Macintosh.  It is almost like a religion, a Mac religion, and the only prerequisite you need is the idea that a Mac is far superior to any PC.  This type of brand loyalty falls under experiential.  This is experiential because of the good experiences the buyer has had with a Mac whether these experiences are perceived or not.

Now the question becomes:  How did these brands achieve this brand loyalty?  It really is simple: Brand recognition.  I was not alive when Heinz first started making ketchup; however I am sure there were many marketing campaigns to get their prospective buyers to just try their product.  Also they did something extremely important; they never changed their label on the bottle.  Have you seen how many different bottles of Heinz ketchup there are?  Even though there are so many different bottles of ketchup the label always looks the same.  They built a brand by being consistent with their labeling.

Mac has had a rocky life if Heinz was the steady grower then Mac is its antithesis.  Mac even got bailed out by none other than Microsoft at one point.  Only in the last decade or so have they started to come into their own.  Why?  Because instead of going head to head with Microsoft (which would be a losing battle) they went in a completely different direction.  They started to make their own way in the electronics world we live in.  Phones, MP3 players, all in one computers, and just recently ipads.  More importantly is that their labeling has been in a constant state of flux.  Now you see why I said they were the antithesis of Heinz.  However if you look closer at their brand you will see something that has not changed.  The apple shape of their logo.  Yes it has been different colors, different shapes, and in different locations, but it has been the apple at all times.  So they too have stuck to their brand.

I think we are starting to see a pattern here.  Basically if you build your brand with the same look and provide examples to your customers why they should choose you with an emotional response then you too will build brand loyalty for your company.

In what ways would you keep your logo consistent while changing your direction to attract new generations of potential buyers?

Posted in Branding | 19 Comments »

The Small Business; How to Increase Marketing Impact through Partnerships

April 27th, 2010

The cost of market and advertising the products or services the small business produces is usually purchased at a premium. The reason is clear to people who operate a company employing 1-20 employees, purchasing power.

The company that can purchase mass amounts of broadcast media time pays less for that commercial spot. The enterprise that purchases ad space in a particular magazine will pay a lower cost for a twelve-month insertion order verse a one-month ad term. The basic premise of advertising is purchasing more is the pathway to better pricing for your advertising dollars. Therefore, the small company that purchases in smaller quantities pays a higher price to implement their marketing plan.

That being stated most small businesses do not use the mass media outlets of television, radio, or national magazines to advertise. These forms of advertising for the small business are too costly.

Smaller enterprises that sell a product or services do utilize trade shows and trade publications to target their marketing dollars to a particular customer or industry. There is another form of print advertising and product branding that is very cost effective. The product I am referring to are decals. The decal can target a small audience or can inform a mass market. Although even trade fairs, trade publications, and the employing of decals the small business can still pay higher cost because of purchasing small quantities.

How can the smaller companies change the cost dilemma of small quantities equal higher cost? The one-word answer partnerships with other companies or pooling your purchasing with other companies purchasing the same items.

What do partnership look like in the different advertising opportunities available at trade fairs, trade publications, and decals. The trade shows the company could collaborate with a non-competitor where the symbiotic relationship of the two products or services would complement each other’s business. To do this both companies could purchase a larger booth splitting the cost the benefit of having a larger space is location, location, location, both companies will have a larger presence and a better booth location, which translates into higher traffic counts.

Advertising in a trade publication collaborating with a firm again that is not a competitor and their combined products or service complement each other. Each company purchases a full page of ad space instead of a one-quarter page splitting the cost. The most import fact of this partnership the full ad space purchase has a greater impact, verses if each of the companies purchasing smaller ads separately.   

The decal used correctly is a powerful tool in the toolbox of a marketing team, because of two factors. The first is the cost of the decalcomania, which is very low; the seconded is the message duration, counted in years not minutes or months. The ubiquitous decal if designed correctly will communicate brand awareness long after broadcast and print media, complete its task, the decal will keep reminding the consumer of your brand as a 24-hour a day silent sales person.

Even the decal if not purchased in larger quantities the cost is much higher for small quantity purchases. The average small business that orders decals usually orders quantities of 250-1,500 decals.

    New Program Offered

 The Decal Factory® has a program to take advantage of the large number of small businesses that order decals. The Decal Factory® gangs all the various orders together thereby the 500 unit decal order will be priced like a 10,000 unit decal order. Therefore, The Decal Factory® felicitates and creates the partnerships with various companies that purchase decals. To participate all you have to do is order your decals from The Decal Factory®.

Call The Decal Factory® if your company wants to take part in this new and exciting program.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Decals, Promotional Products, Security Signs, Small Business | 4 Comments »

Part Two Business Owner verses The CEO

April 23rd, 2010

The business owner are the people who have a new idea for a product, a service and work very hard and long hours to learn about their product, market and their customer, or potential clients. They have this funny belief if they build a better mousetrap the world will beat a path to their door, or least to the retail establishment.

 We see these new products every day, or a new business such as a window washing service, a lawn treatment company, many up-starts like pest control companies, and we could fill this chapter with many different products, services, or retail store ideas. 

The business owners are running a business, learning more and more because they believe hard work, and knowing more than the next person will get us the brass ring or at least another day or month in the black. When they see new vista of increased business they tend to apply their usually business model hard work and more knowledge will win them conquest of this current summit these are the true over-achiever. 

The business owner has built their business with the equity of blood, sweat, and tears; also, they consider the business as one of his or her children. Which one of your children are you willing to give up? These entrepreneurs work long hours an eight-hour day considered a vacation.

A term which some may use to pigeonhole business owners is a work-alcoholic; this has become a negative term to define someone who is addicted to his or her business, or their life is the business, their business identifies them. This person when ask who they are? Their response is; I am a mechanic; I am a window washer; I am a salesperson, Etc, Etc. So the work-alcoholic is defined by what he or she does, each person is more than their profession, they could be a husband or wife a father or mother, a son or a daughter, a Christian, a Buddhist, etc, etc. 

It its much like Jeff Foxworthy stand up routine you know you’re a redneck when; Well you know you’re a work-alcoholic when you and your significant other have nothing to talk about except business. You know you are a work-alcoholic when you go on 14-day vacation and it takes 13 days to relax. You know you are a work-alcoholic when you do not take vacations. You know you are a work-alcoholic when hotel rooms on a vacation become your second office.  

Sadly, the negative connotation of a work-alcoholic does have some merit because many business owners have no life except in and through our businesses. In the beginning, being a hard working business owner is very important; in fact, it should never be any different. Most business owners are tireless hard working entrepreneurs that tend to be work-alcoholics.                                             

The work-alcoholic business owner believes no one can do their job better than they can. The business owner truly believes that he or she is the best resource for their employees because the employees do not possess the knowledge or the passion of the owner to be successful. This business model centralizes control, and limits the growth of the company to the owner’s vision and limitations.

Therefore, the first paradigm shift we need to navigate is from a work-alcoholic to a diligent business owner. The definition of a diligent person is not of a person addicted to work but he or she is conscientious, persistent, and hard working with care. The diligent owner can have time to become a CEO.

The companies that grow into a large successful company have CEO’s at the helm that believes their employees are their best resource. The giants of industry such as Microsoft, Starbucks, Ford, allowed their employees knowledge, experience and new ideas to attack new markets, produce new products. The CEO became the arbitrator of what market or new product proposed by the employees would be worth investing time and money in.

What the founder and business owner needs to accomplish is to become a CEO. The business owner operates a business with their wit and knowledge. The CEO oversees the resources in each of the company’s employees, and defines the overall vision so each new marketing paradigm aligned to the company’s vision.

The CEO allows the resources that are intrinsic in each employee be vetted to expose the resources that are honed to the company’s vision corner stone. The manufacturing or marketing paradigms that do not replicate the company’s mission the CEO rejects as a viable program.

As a business owner, I am currently morphing into a CEO and the day-to-day operation of the business is someone else’s job description. To let go was very difficult, but I have found that it liberated my employee’s to be all they can be. I still guide and direct, but I am no longer the only resource, my employee’s are building their business while they increase mine.

Become a CEO and enjoy your business again.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Small Business | 9 Comments »

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