Monthly Archives: December 2009
Ceramic decals: what are they and how are they made?
Simon Ravenet augmented screen-print as a direct printing method and created a non-direct form of printing using a new transfer system. This new transfer system used a medium constructed from a paper that was water-resistant that had previously been printed with a water-soluble adhesive. Continue reading
Decals designed the wrong way or the right way will affect the viability to ability to build brand awareness
This dilemma of packing too much information into a message also occurs in television commercials. We all have viewed the commercial that is so funny and entertaining, but when it is over; we ask others in the audience what were they advertising? The experts who design commercials, print ads and decals, sometimes get lost in their own left brains and the artist creativity becomes more important that the product, so the end result the art is advertised not the brand. Continue reading
Double faced decals; what are they and how are they made?
Double faced decals have a much cleaner look, because if a vinyl decal or clear polyester decal is employed and adhered to a window these will have a large white field facing toward the inside. The double faced decal has the
image on both sides, thereby creating a pleasing advertising piece.
The double faced decals because it has a second image are viewed by the consumer when they enter the store and when they leave the retail outlet, too.
Counter mats colorful point of purchase advertising!
So why do manufacture use counter mats at the point of purchase? The counter mat is just on part of a companies attempt to build brand awareness. Since advertising is subliminal it takes constant advertising to build the consumers awareness that a brand is synonymous with a particular product or service. Continue reading
Decals & Bumper Stickers used for brand recognition at low cost
Decals and bumpers stickers are only one of the segments of all the advertising used by companies to promote brand awareness. Continue reading
Security Signs Advertising Value
The cost of advertising even in the yellow page the cost is significantly higher and paid monthly. This is why the lowly security sign is used by most every security deal and installer in the home security industry. There are no other advertising mediums that are more cost effective that the security signs.
The security sign advertising cost per year is $.99cent per year. Continue reading
Why utilize custom printed banners?
Banners are an excellent way to advertise your product, service or event. Continue reading