Monthly Archives: January 2010
Using decals as a sales tool
Does anyone see the value of thinking outside of the marketing box? The problem with most marketing teams is they know too, much. If the marketing team knows, too much they never consider radical new ways to market and advertise their products, or services.
I just have outlined two ways to employ an advertising tool in not so new, but be it very radical way. Is anyone listening? We must envision new ways to make that what we think is impossible, possible.
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How to use decals in the clothing industry
The use of decals as a marketing tool in the clothing industry has been forgotten. Particular clothing lines marketed to the young consumer, in the skiing industry snow as well as water, and we should not neglect the snowboarding industry. Is anybody listening?
Alternatively, most marketing teams out there are only listening to their ad agencies. Ad agencies have no interest using decals because they do not understands or envision the decals worth in building brand awareness.
Sometimes a marketing team envisions the value of using decals as a way to take their brand from a subliminal reminder to a conscience awareness of the brand to buy. Using decals is so inexpensive, costing pennies, lasting years and promoting your product by the best testimony ever your customer. History has many testimonies of the use of the decal that can cause your branding message to go nuclear.
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Destructible Vinyl Decals and Labels
This product is the high tech application, of the piece of clear tape place on an entrance of a door if the tape was broken it was evident that there was an unauthorized entry. In centuries past letters of government officials were sealed with wax, impressed in the wax was the signet ring or seal of the official. If the seal was broken it was evident to the recipient of the letter the communication was compromised. Continue reading
The Value of Using Print Distributors for your Printing Needs
As a printing distributor, most of our customers are able to purchase all their printing needs from our company. Because of our relationships with many different types of printing manufacturers, we can supply decal, labels, signs, banners, POP, POS, panel overlays, postcards, brochures, catalogs, mouse pads, and counter mats. I have not listed collateral products such as advertising items such as; pens, rulers, and that whole group of products too long to list in this article. Continue reading
Decals So Many Materials So Many Choices; Choose Wisely
Mr. Decal informed Chuck that currently he was purchasing a decal and what he really needed was a label. I continued a decal is usually reversed for outside environments, your application is an inside an office condition, where a label would suffice. Continue reading
Price, quality, service
Therefore, if price is the bases for a business relationship, that is what the client will receive, a good price passable quality, with very little responsiveness to customer concerns.
You cannot have high quality, with the lowest price and phenomenal service. Usually the lowest price is at the expense of high quality or a responsive vendor.
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Life insurance; to buy term or whole life that is the question.
This all sounds like a great argument to hang your hat on, does it not. Now I have only one question for you; how many of us when we did buy term life insurance invested the saving over other types of insurance? I would be confident that almost no one invests the saving of our purchase.
This is similar scenario is found when we visit the local super market. When we bring our purchases to the cashier, they with much fanfare declare we have just save X amount of money. Which one of us says; since I saved $20.00, I will take that saving and invest it into my savings account. Again, I am confident that the chances of this happening are none to slim and, slim left town.
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Flexography printing what is it?
The advantage of the Flexo printing is once the machine is set up to print, the pressman would not have to touch the stock again until the completed labels are taken off of the press. The other advantage of this method of printing is it is very fast. Fast enough that to see what is being printed a low tech strobe light is used. The strobe light is blinking at the same speed of the printed labels thereby freezing a printed label. This was necessary so the pressman could make sure the label is being printing correctly. The ultimate advantage of this type of printing is the low cost of the labels.
Flexography printing is designed for large quantities; because set-ups and make readies are expensive thus roll label printing is not a good solution for 500 labels. The normal minimums for this type of printing would be 1,000 labels. Large quantities for this method of printing would be 100,000-millions.
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So who sells decals anyway?
It is interesting that many a product cannot ship unless it has a no respect decal affixed to it. The absence of a no-respect, 5 cent decal can shut down a production line. It certainly gets respect then!