Many marketing team in various types of industries has utilized decals as a marketing tool to build brand awareness. Some of these products such as car and truck aftermarket products, auto maintenance service industry and clothing industry.
To use the decal as advertising medium to create brand awareness, the marketing team must find a way to involve the customer to apply the decal to most conspicuous application. Most people today when they purchase a desired product want to tell the world about the product they bought. The vehicle aftermarket industry provides decals for their customers to exhibit that their vehicle has this type of aftermarket product installed.
In the clothing, industry most of us draw a blank when we consider using a decal for a clothing line. In fact, there are many ways to use decals to build brand awareness in the garment industry.
A case history of one way a retail store chain that uses decals to promote their retail store filled with the articles for skate boarders. Such as skate boards, clothing lines, and accessories. This particular retail store chain employs a team of professional shredders that sponsor competition and expositions of skate boarding teams in the larger metropolitan markets. The retail store chain has decals made and distributes the decals from their retail outlets to promote the event. Therefore, all the local shredders in that metropolitan area attend the event. The sponsored competition is nothing more than advertisement to brand their retail outlets of equipment, clothing, and accessories for the skater. The retail outlets also have decals that they sell and hand out promoting the skate industry and their stores.
Another case history going back into the 1960’s is about a surfing clothing line known as “Hang Ten.” This company did not have any retail outlets, but did sell their clothing line in specialty clothing outlets. This company used broadcast and print media to advertise their brand, but also wanted to utilize decals to complete their advertising blitz. The problem was how to get their kick butt logo design into the hands of their customers the surfers who purchased their surf clothing line.
The problem solved by using the hangtag that each garment had attached to it. The tag on one side had the brand name or sizing, pricing, but on the reverse side there was printed a “Hang Ten” logo as a decal. Now that the decal was in the consumers hands these decals where affixed to many different surfaces by the surfer. They adhered the logos to cars, lockers, notebooks, surfboards, and to the delight of the company, “Hang Ten” became the clothing of the surfing industry.
The success of the decal-branding program to the surf industry was so complete, the line of clothing known as “Hang Ten” went mainstream. The clothing line also marketed in major clothing outlets of the day.
The use of decals as a marketing tool in the clothing industry has been forgotten. Particular clothing lines marketed to the young consumer, in the skiing industry snow as well as water, and we should not neglect the snowboarding industry. Is anybody listening?
Alternatively, most marketing teams out there are only listening to their ad agencies. Ad agencies have no interest using decals because they do not understands or envision the decals worth in building brand awareness.
Sometimes a marketing team envisions the value of using decals as a way to take their brand from a subliminal reminder to a conscience awareness of the brand to buy. Using decals is so inexpensive, costing pennies, lasting years and promoting your product by the best testimony ever your customer. History has many testimonies of the use of the decal that can cause your branding message to go nuclear.
Doug Bryant
<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331
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