Many marketing team in various types of industries has utilized decals as a marketing tool to build brand awareness. Some of these products such as car and truck aftermarket products, auto maintenance service industry and clothing industry.
To use the decal as advertising medium to create brand awareness, the marketing team must find a way to involve the customer to apply the decal to most conspicuous application. Most people today when they purchase a desired product want to tell the world about the product they bought. The vehicle aftermarket industry provides decals for their customers to exhibit that their vehicle has this type of aftermarket product installed.
In the clothing, industry most of us draw a blank when we consider using a decal for a clothing line. In fact, there are many ways to use decals to build brand awareness in the garment industry.
A case history of one way a retail store chain that uses decals to promote their retail store filled with the articles for skate boarders. Such as skate boards, clothing lines, and accessories. This particular retail store chain employs a team of professional shredders that sponsor competition and expositions of skate boarding teams in the larger metropolitan markets. The retail store chain has decals made and distributes the decals from their retail outlets to promote the event. Therefore, all the local shredders in that metropolitan area attend the event. The sponsored competition is nothing more than advertisement to brand their retail outlets of equipment, clothing, and accessories for the skater. The retail outlets also have decals that they sell and hand out promoting the skate industry and their stores.
Another case history going back into the 1960’s is about a surfing clothing line known as “Hang Ten.” This company did not have any retail outlets, but did sell their clothing line in specialty clothing outlets. This company used broadcast and print media to advertise their brand, but also wanted to utilize decals to complete their advertising blitz. The problem was how to get their kick butt logo design into the hands of their customers the surfers who purchased their surf clothing line.
The problem solved by using the hangtag that each garment had attached to it. The tag on one side had the brand name or sizing, pricing, but on the reverse side there was printed a “Hang Ten” logo as a decal. Now that the decal was in the consumers hands these decals where affixed to many different surfaces by the surfer. They adhered the logos to cars, lockers, notebooks, surfboards, and to the delight of the company, “Hang Ten” became the clothing of the surfing industry.
The success of the decal-branding program to the surf industry was so complete, the line of clothing known as “Hang Ten” went mainstream. The clothing line also marketed in major clothing outlets of the day.
The use of decals as a marketing tool in the clothing industry has been forgotten. Particular clothing lines marketed to the young consumer, in the skiing industry snow as well as water, and we should not neglect the snowboarding industry. Is anybody listening?
Alternatively, most marketing teams out there are only listening to their ad agencies. Ad agencies have no interest using decals because they do not understands or envision the decals worth in building brand awareness.
Sometimes a marketing team envisions the value of using decals as a way to take their brand from a subliminal reminder to a conscience awareness of the brand to buy. Using decals is so inexpensive, costing pennies, lasting years and promoting your product by the best testimony ever your customer. History has many testimonies of the use of the decal that can cause your branding message to go nuclear.
Doug Bryant
<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331
Adding to my bookmarks cheers, sending this to my mates now.
hehe.. I have own web hosting site but now I think I need to follow you
.
Pingback: aerosmith
Thank for such a nice information.
I really like your site. Very good posts! Please continue posting such awesome cotent.
In the beginning just remember it was darked and then someone smiled! try this:
A city is a large community where people are lonesome together.
Pingback: freeware risk
How come you are moderating my comments?
Thank you for your comments.
Douglas Bryant
The Decal Factory®
(800) 369-5331
http://www.decalfactory.com
Visit Mr. Decals Blog
http://www.decalfactory.com/wp-index.php/
http://twitter.com/doug4818
Hi friend. My partner and i seriously like the particular post as well as your current website all in all! Your post is incredibly plainly created and also simply understandable. Your Blog theme is impressive as well! Would be great to learn where My partner and i can obtain it. Please keep up the excellent job. We all need even more this sort of web masters just like you on the internet and much fewer spammers. Wonderful man!
You can quote if you link to article to http://www.decalfactory.com
Contact info
Douglas Bryant
The Decal Factory®
(800) 369-5331
http://www.decalfactory.com
Visit Mr. Decals Blog
http://www.decalfactory.com/wp-index.php/
http://twitter.com/doug4818
Awesome post and must say it got my attention. I was browsing online and saw your site and am glad i found it.
Wonderful blog! I saw it at Google and I must say that entries are well thought of. I will be coming back to see more posts soon.
Great post cheers, needed some more images maybe.
Keep up the good work, I have subscribed to your weblog.
I love the post. Would you mind if I were mention it on my upcoming blogpost?
Great entry thanks, do you have a RSS feed I can use?
Yikes this definitely takes me back, where are your contact details hmm?
A topic near to my heart thanks, needed some more pictures though.
I really loved this post. You write about this topic very well. Optimized content will help drive your site’s credibility and link building will add page rank to improve your placement on search results pages. Existing web sites in all industry segments will benefit from optimization, driving more traffic through organic placement and links.
I have worked in the printing industry for 33 plus years. My information is hands on, not from a book.
Douglas Bryant
The Decal Factory®
(800) 369-5331
http://www.decalfactory.com
Visit Mr. Decals Blog
http://www.decalfactory.com/wp-index.php/
hey my friend, i was just surfing the internet looking for some good information and I came across your blog. Im definitely awed by the information you have provided on your blog. I see how well you understand this topic. I saved your website to my favorites, and will be coming back often. Cheers.
Wow, very interesting article. It’s funny how history can be twisted in so many different ways. These photos certainly give us clues, but I guess we’ll never know the true story. . . .
I happened to see your publish by accident in Google.In which did you obtained every one of the facts from? I mean WOW, you received rocking information for your publish. I like it quite educational.Can’t wait for your next post. free credit report
I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.
This is my second visit to this blog. You have done a admirable job.
Nice stuff. I will come back again soon to read some more.
Regards!
Thank you in support of getting the time to talk about this, I think strongly about that and love learning a lot more on this subject. If achievable, when you acquire expertise, would you mind updating your blog with additional facts? It is extremely very helpful.
looks very interesting for me.
Thanks for the great post.
A topic near to my heart thanks, please consider a follow up post.
So Great! I need some infos in this post for my rapport de stage. Can i have your contact please? I need your permission to quote it
. Anyway, That’s great job. Keep going.
So Great! I need some infos in this post for my rapport de stage. Can i have your contact please? I need your permission to quote it
. Anyway, That’s great job. Keep going.
I’m excited to be finally posting online after all these years. There really is no mystery about it, is there? I just dropped by your blog and had to write something. I’m a recent college grad, journalism major if you must know, and I love the art of photography. I’ve got my site up but it’s nothing to boast about yet. None of my stuff’s been posted. Soon as I figure out how to do that, I’ll spend the day posting my best shots. anyhow just thought I’d drop a line. I hope to return with more substantial stuff, stuff you can actually use. SPG
I luv what you guys are always doing
Hi,Your post rocks and is a good read! Thanks.
Such interesting stuff and reporting! Keep up the good work guys
Wow! That is one particular of the very best blogs We have ever occur across on this subject. Basically Magnificent
A actually very good publish by you my good friend. We have bookmarked this web page and can occur back again following several days to verify for virtually any new posts that you simply make.
OMG-oodness! Great post, LOVED the Blog,Read this article:yes, and I am glad I was able to go past any fear that I have. you can see my blog, the are so many cheap ugg shoes for you : BuyBoots.Org.UK has just started an promotion sale on Uggs
Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work. .
Have you ever thought about adding a little bit more than just your thoughts? I mean, what you say is important and everything. But its got no punch, no pop! Maybe if you added a pic or two, a video? You could have such a more powerful blog if you let people SEE what youre talking about instead of just reading it.
Cool, there is actually some good points on this post some of my friends might find this relevant, will send them a link, many thanks.
Keep up the amazing work!! I love how you wrote this and I also like the colors here on this site. did you create this yourself or did you outsource it to a coder??
wats up man hows it going,They are very very good,Can you please show where it’s done wrong in this article? I searched but couldn’t find a place. Thanks.
Its hard for me to scan through your article because there are random photos across the site.
I’m grateful for you because of this excellent content material. You truly did make my day :
The content on this article is really 1 of the top material that We have ever appear across. I love your publish, I’ll arrive back to examine for new posts.
I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big thanks – you cleared up some things for me!