Let begin by asking; what is a printing distributor? The print distributor is much like an insurance broker, the insurance broker is not a captured agent, and another way of saying this is a specific insurance company does not employ these sales people. The print distributor is not employed by a single print manufacture; these sales people have relationships with many print manufactures, which use many different printing methods.
The printing industry is populated with printing manufactures that are usually smaller companies; most have less than 100 employees. The fact that most printing manufacturers are considered a small business and most do not have the funds to have a sales force. Therefore printing manufacturers use independent sales force to sell their products. The printing distributor as a group sells more printing than printing sales rep. employed by a manufacturer.
The question we need to ask is; why would a purchasing department purchase their decals, labels, and other printed media from a print distributor.
The printing distributors can sell what a company needs not what they sell. I know you are asking yourselves what does that mean. The print distributor does not have a stake in the method of printing or construction make-up of the printed product. The manufacturer sales rep only sells the printing method and construction of the printed product that their company manufactures.
Case history to illustrate this point, a burglar alarm dealer who needed a decal for windows of businesses where they we installing alarm systems, this alarm dealer will call Jack. Jack called a print distributor and asked for a quote on his decals. He continued that he had purchase some decals just recently from an unnamed printing company. He was upset because when he mounted the decals on the outside windows of his customer’s place of business within 2 months the decals had faded to white. Therefore, the sales person asked him a few questions and the questions asked revealed the problem with the fading decals. Jack had order these decals from a roll label printer what he was told was a decal in fact was a label and a label will not last if exposure to sun light. The print distributor informed Jack of the problem and sold him the correct product a decal that would weather all sorts of conditions as well as ultra violet light expose and not fade to white even after 3 years of service. Jack continues to order his decals from the printing distributor.
The purchasing manager who purchases various kinds of decals, labels, panel overlays, signage, and other types of printing will be better served if the manager buys from a print distributor than a print manufacturer. Not only will the printing distributor sell what a client needs. The purchasing manager will only need to work with this one printing resource. If the manager uses a print manufacturer, they will need several different printing companies, because most printing company usually only employs one method of printing.
The print distributor has relationships with many different print manufacturers and receives special pricing from the printing company. The pricing the print distributor quotes to a client usually is less than the price from a manufacturer.
As a printing distributor, most of our customers are able to purchase all their printing needs from our company. Because of our relationships with many different types of printing manufacturers, we can supply decal, labels, signs, banners, POP, POS, panel overlays, postcards, brochures, catalogs, mouse pads, and counter mats. I have not listed collateral products such as advertising items such as; pens, rulers, and that whole group of products too long to list in this article.
The printing distributor is your most dynamic resource next time you need to purchase printed products call a printing distributor and test if what I say it true or not.
Doug Bryant
<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331
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