Category Archives: Decals

Static Cling Decals and Labels

Before the invention of static cling substrates, this industry used adhesive labels to identify the different types of lens offered. If you remember purchasing sunglasses in the 1960’s- the early 1970’s you will recall trying to remove the label affixed to the lens of the eyewear. You will also recall trying to remove the adhesive once the label was removed, and if done incorrectly scratching the lens in the process. This was very frustrating to you as the consumer and was equally frustrating to the sunglass manufacturer. Continue reading

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Face-up Decals

Because 90% of all decals have white in the design, so using white vinyl reduces the number of colors to be printed. The second most common background color used for decals is yellow. When a decal has a yellow background using a yellow vinyl will save money because the printer does not have to print yellow and white is not a part of the decals design. Continue reading

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C.M.Y.K. or Spot Colors in Printing

The four-color process color theory is utilized in various and unrelated technologies. Television uses this same theory, your color printer, any picture you take with a color film camera or a digital camera, magazines, you can add to this list by looking more closely. Continue reading

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Lexan and Polycarbonate Decals

The Lexan material used by banks and convenience store establishments in high crime neighborhoods is the same material utilized by decal manufactures. The bullet resistant shield varieties of Lexan are up to three inches thick. The material properties that allow polycarbonate to stop bullets makes the 5, 10, 15 millimeters thick film a very tuff decal. Continue reading

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Using decals as a sales tool

Does anyone see the value of thinking outside of the marketing box? The problem with most marketing teams is they know too, much. If the marketing team knows, too much they never consider radical new ways to market and advertise their products, or services.

I just have outlined two ways to employ an advertising tool in not so new, but be it very radical way. Is anyone listening? We must envision new ways to make that what we think is impossible, possible.
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How to use decals in the clothing industry

The use of decals as a marketing tool in the clothing industry has been forgotten. Particular clothing lines marketed to the young consumer, in the skiing industry snow as well as water, and we should not neglect the snowboarding industry. Is anybody listening?

Alternatively, most marketing teams out there are only listening to their ad agencies. Ad agencies have no interest using decals because they do not understands or envision the decals worth in building brand awareness.

Sometimes a marketing team envisions the value of using decals as a way to take their brand from a subliminal reminder to a conscience awareness of the brand to buy. Using decals is so inexpensive, costing pennies, lasting years and promoting your product by the best testimony ever your customer. History has many testimonies of the use of the decal that can cause your branding message to go nuclear.
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Posted in Branding, Decals | 389 Comments

Destructible Vinyl Decals and Labels

This product is the high tech application, of the piece of clear tape place on an entrance of a door if the tape was broken it was evident that there was an unauthorized entry. In centuries past letters of government officials were sealed with wax, impressed in the wax was the signet ring or seal of the official. If the seal was broken it was evident to the recipient of the letter the communication was compromised. Continue reading

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The Value of Using Print Distributors for your Printing Needs

As a printing distributor, most of our customers are able to purchase all their printing needs from our company. Because of our relationships with many different types of printing manufacturers, we can supply decal, labels, signs, banners, POP, POS, panel overlays, postcards, brochures, catalogs, mouse pads, and counter mats. I have not listed collateral products such as advertising items such as; pens, rulers, and that whole group of products too long to list in this article. Continue reading

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Decals So Many Materials So Many Choices; Choose Wisely

Mr. Decal informed Chuck that currently he was purchasing a decal and what he really needed was a label. I continued a decal is usually reversed for outside environments, your application is an inside an office condition, where a label would suffice. Continue reading

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Price, quality, service

Therefore, if price is the bases for a business relationship, that is what the client will receive, a good price passable quality, with very little responsiveness to customer concerns.

You cannot have high quality, with the lowest price and phenomenal service. Usually the lowest price is at the expense of high quality or a responsive vendor.
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Posted in Decals | 187 Comments