Category Archives: Decals

It is interesting that many a product cannot ship unless it has a no respect decal affixed to it. The absence of a no-respect, 5 cent decal can shut down a production line. It certainly gets respect then!

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Simon Ravenet augmented screen-print as a direct printing method and created a non-direct form of printing using a new transfer system. This new transfer system used a medium constructed from a paper that was water-resistant that had previously been printed with a water-soluble adhesive. Continue reading →

This dilemma of packing too much information into a message also occurs in television commercials. We all have viewed the commercial that is so funny and entertaining, but when it is over; we ask others in the audience what were they advertising? The experts who design commercials, print ads and decals, sometimes get lost in their own left brains and the artist creativity becomes more important that the product, so the end result the art is advertised not the brand. Continue reading →

Double faced decals have a much cleaner look, because if a vinyl decal or clear polyester decal is employed and adhered to a window these will have a large white field facing toward the inside. The double faced decal has the
image on both sides, thereby creating a pleasing advertising piece.

The double faced decals because it has a second image are viewed by the consumer when they enter the store and when they leave the retail outlet, too.

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