Happiness is being a grandparent

Posted on May 30, 2010 by Mr. Decal

When my wife and I became a parent in our mid-twenties, nothing prepared us for the significant reality shifts post childbirth. Before children (BC) when on a whim, we decided to take a, two-day weekend road trip to taste wine and culinary delights to break the boredom of the everyday. We as a couple embodied the phrase we work for the weekends.

Weekends were our time to be free of all responsibilities, and speak and live the immortal words of the over worked, under paid employees of that prison of work, TGIF, thank God it’s Friday. The Friday evening ritual of casting off every vestige of the ordinary included our standard Friday night visit to a local eatery we were free to go so we went. I remember these days in a time long, long ago, but with hazy clarity.

Then it happen children, we became parents, what a joy to be sure, but the joy soon brought the reality of the responsibility of now being a couple after children (AC). The everyday and even the weekends were no longer ours to be free, but now the child is our concern, awake or asleep if you can sleep.

The weekend trips are a thing of the past for at least the foreseeable future. Even if we had the energy to enjoy a weekend trip, the logistics of such an endeavor means bring virtually the entire child’s bedroom and cloths with us leaving no room for the suitcases. So now, we are guardians of our dear son, and we began to understand what our parents experienced. Even in all this we that is my wife and I loved every minute of this new life (AC).

Parents at all stages of their training say two phrases that seem to be common among all parents of the baby, toddler, and the teenager. The first phrase uttered in the everyday frustration of your children helping you grow up, and in that training you say, will this ever end.

It is true that every parent loves their children because those very children not only grew up, but they helped their parents grow up. Therefore, it is with sadness that our children one by one leave the nest and then we utter the next phase, how this time slipped away so fast.

Why I love, begin a grandparent because grandparents can again do anything they want. Take a weekend trip just because they are free to go, and not chained to the everyday of raising children. Grandparents have the best of both world’s they can have the grand children over for the day or even sleep over. Grandparents know the grand children have live in wardens who concern and frustrate enough.

In closing, my wife and I loved raising our children. Now our children are men and women who have become our friends.

Our grand children remind us of the times of wonder and the discovery of small children. Which as parents we experienced these times, but we did not have the time to appreciate them. These are the times that make grandparents smile, and laugh and enjoy the wonder of the everyday, because grandparents are not overwhelmed with the concerns and frustrations of the everyday.

The message to parents in all stages of instruction is to smell and gaze the beautiful flowers of your children’s wonder and discovery. Even though it seems this time will never end, it will and when it is gone, it is gone. Even pictures do not reclaim the past; only memories of your children’s moments of wonder and discovery enrich your existence and make you ready to be a grandparent.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in grandparents | 66 Comments

Thank You for Your Comments and Why I Blog about this Subject

Posted on May 23, 2010 by Mr. Decal

I want to thank all the contributors for their comments about my blogs. When a writer expresses their knowledge on a subject or in this case an industry, the writer hopes he connects with the reader. More to the point, this writer writes these blogs hoping to inform and educate  people about the printing industry.

The printing industry is one of top five industries in the world, as a whole, and all of us are influenced and impacted by this industry. The printing industry provides us access to news, information, and advertisements taking such forms as newspapers, magazines, posters, flyers, and yes decals.

I do understand that some of the printed mediums noted above are evolving into electronic forms of news and information outlets moving away from a physical newspaper or magazine. Nevertheless, to say printing is a dead industry would be an over-statement, because printing a physical product will always be with us into the near future.

Printing is very much a part of our daily lives, and the majority of us do not know the technology of the various printing processes available today. The question I need to answer should each consumer have an intimate knowledge of the printing processes that we purchase. No, I do not believe that is necessary, but as a consumer who purchases printed products for their businesses, however, it is important to have a thumbnail sketch of what process of printing to utilize, because the lowest prices should not be our only criteria of what product to purchase.

I highlight this idea of the need to have at least an armchair understanding of the benefits or disadvantages of different methods of printing. From my 33 years of experience of printing decals and labels, for industrial uses or promotional advertising of a company’s brand, I have seen many requests for products asking for the wrong printing method, for the intended use of the product.

I will emphasize this idea with a question. Have you ever purchased a decal when a label would have sufficed and conversely, have you ever purchased a label, but found out you needed a decal?

During the 33 years, I have manufactured and sold decals and labels, many customers purchased products that did not fit the intended use of the product. Some said, I purchased this decal for my company and it faded to white in one month’s time. Upon examining the product they purchased they had bought a label intended for inside use not fit for sun light exposure. The sales person who sold this item did not explain this disadvantage. We as a company believe we have a fiduciary responsibility to educate our customers on the best product to use for the intended purpose of the product.  

The purchasing manager does not need to have the expertise I have on the subject of how a decals or labels are printed. However, my hope is that I can educate those who read my blog post that there are different uses for a decal vs. a label. This is why my blog post I do not give opinions, but my hope is to inform my readers by explaining how printing works, by pulling, back the curtain exposing the wizardry of the printing process.

Posted in Decals | 12 Comments

Brand Loyalty

Posted on May 11, 2010 by Mr. Decal

What is brand loyalty?

Brand loyalty is a quest that is pursued by all sellers of products.  A quest for brand loyalty is filled with many pitfalls and red herrings.  It is an arduous quest that is only matched once the pursuer of said goal is willing to forgo all conventional thinking and practices.

Wikipedia defines brand loyalty as -

Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy

Those of us that have pursued such goals knows this is the outcome of brand loyalty, however it does not describe the process in which one such goal is achieved..

Brand loyalty is an emotional response to certain environmental, circumstantial, and experiential factors.

Lets take a look at a couple of examples of this.

Heinz ketchup:  Everybody knows what a bottle of Heinz ketchup looks like.  Why?  When is the last time you saw a commercial for Heinz?  Do they blast all available media outlets with commercials about their products?  No.  They have been around so long that everybody knows who they are.  Also people buy Heinz because that is what their parents bought, and their parents, parents bought Heinz also.  Another factor to consider is that there are really only two brands of ketchup available in the U.S.  Heinz and Hunts.  So this type of brand loyalty is two fold: circumstantial, and experiential.  Circumstantial because there are only two brands of ketchup.  Experiential because most likely the buyers parents bought Heinz if they are buying Heinz.

Let’s look at another one.

Macintosh: This one is very interesting because Mac buyers buy because they are compelled to.  A number of factors affect this emotional response, perceived reliability, perceived superiority, and going against the flow.  Mac buyers will argue with anybody that tries to dis-credit Macintosh.  It is almost like a religion, a Mac religion, and the only prerequisite you need is the idea that a Mac is far superior to any PC.  This type of brand loyalty falls under experiential.  This is experiential because of the good experiences the buyer has had with a Mac whether these experiences are perceived or not.

Now the question becomes:  How did these brands achieve this brand loyalty?  It really is simple: Brand recognition.  I was not alive when Heinz first started making ketchup; however I am sure there were many marketing campaigns to get their prospective buyers to just try their product.  Also they did something extremely important; they never changed their label on the bottle.  Have you seen how many different bottles of Heinz ketchup there are?  Even though there are so many different bottles of ketchup the label always looks the same.  They built a brand by being consistent with their labeling.

Mac has had a rocky life if Heinz was the steady grower then Mac is its antithesis.  Mac even got bailed out by none other than Microsoft at one point.  Only in the last decade or so have they started to come into their own.  Why?  Because instead of going head to head with Microsoft (which would be a losing battle) they went in a completely different direction.  They started to make their own way in the electronics world we live in.  Phones, MP3 players, all in one computers, and just recently ipads.  More importantly is that their labeling has been in a constant state of flux.  Now you see why I said they were the antithesis of Heinz.  However if you look closer at their brand you will see something that has not changed.  The apple shape of their logo.  Yes it has been different colors, different shapes, and in different locations, but it has been the apple at all times.  So they too have stuck to their brand.

I think we are starting to see a pattern here.  Basically if you build your brand with the same look and provide examples to your customers why they should choose you with an emotional response then you too will build brand loyalty for your company.

In what ways would you keep your logo consistent while changing your direction to attract new generations of potential buyers?

Posted in Branding | 81 Comments

The Small Business; How to Increase Marketing Impact through Partnerships

Posted on April 27, 2010 by Mr. Decal

The cost of market and advertising the products or services the small business produces is usually purchased at a premium. The reason is clear to people who operate a company employing 1-20 employees, purchasing power.

The company that can purchase mass amounts of broadcast media time pays less for that commercial spot. The enterprise that purchases ad space in a particular magazine will pay a lower cost for a twelve-month insertion order verse a one-month ad term. The basic premise of advertising is purchasing more is the pathway to better pricing for your advertising dollars. Therefore, the small company that purchases in smaller quantities pays a higher price to implement their marketing plan.

That being stated most small businesses do not use the mass media outlets of television, radio, or national magazines to advertise. These forms of advertising for the small business are too costly.

Smaller enterprises that sell a product or services do utilize trade shows and trade publications to target their marketing dollars to a particular customer or industry. There is another form of print advertising and product branding that is very cost effective. The product I am referring to are decals. The decal can target a small audience or can inform a mass market. Although even trade fairs, trade publications, and the employing of decals the small business can still pay higher cost because of purchasing small quantities.

How can the smaller companies change the cost dilemma of small quantities equal higher cost? The one-word answer partnerships with other companies or pooling your purchasing with other companies purchasing the same items.

What do partnership look like in the different advertising opportunities available at trade fairs, trade publications, and decals. The trade shows the company could collaborate with a non-competitor where the symbiotic relationship of the two products or services would complement each other’s business. To do this both companies could purchase a larger booth splitting the cost the benefit of having a larger space is location, location, location, both companies will have a larger presence and a better booth location, which translates into higher traffic counts.

Advertising in a trade publication collaborating with a firm again that is not a competitor and their combined products or service complement each other. Each company purchases a full page of ad space instead of a one-quarter page splitting the cost. The most import fact of this partnership the full ad space purchase has a greater impact, verses if each of the companies purchasing smaller ads separately.   

The decal used correctly is a powerful tool in the toolbox of a marketing team, because of two factors. The first is the cost of the decalcomania, which is very low; the seconded is the message duration, counted in years not minutes or months. The ubiquitous decal if designed correctly will communicate brand awareness long after broadcast and print media, complete its task, the decal will keep reminding the consumer of your brand as a 24-hour a day silent sales person.

Even the decal if not purchased in larger quantities the cost is much higher for small quantity purchases. The average small business that orders decals usually orders quantities of 250-1,500 decals.

    New Program Offered

 The Decal Factory® has a program to take advantage of the large number of small businesses that order decals. The Decal Factory® gangs all the various orders together thereby the 500 unit decal order will be priced like a 10,000 unit decal order. Therefore, The Decal Factory® felicitates and creates the partnerships with various companies that purchase decals. To participate all you have to do is order your decals from The Decal Factory®.

Call The Decal Factory® if your company wants to take part in this new and exciting program.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Decals, Promotional Products, Security Signs, Small Business | 5 Comments

Part Two Business Owner verses The CEO

Posted on April 23, 2010 by Mr. Decal

The business owner are the people who have a new idea for a product, a service and work very hard and long hours to learn about their product, market and their customer, or potential clients. They have this funny belief if they build a better mousetrap the world will beat a path to their door, or least to the retail establishment.

 We see these new products every day, or a new business such as a window washing service, a lawn treatment company, many up-starts like pest control companies, and we could fill this chapter with many different products, services, or retail store ideas. 

The business owners are running a business, learning more and more because they believe hard work, and knowing more than the next person will get us the brass ring or at least another day or month in the black. When they see new vista of increased business they tend to apply their usually business model hard work and more knowledge will win them conquest of this current summit these are the true over-achiever. 

The business owner has built their business with the equity of blood, sweat, and tears; also, they consider the business as one of his or her children. Which one of your children are you willing to give up? These entrepreneurs work long hours an eight-hour day considered a vacation.

A term which some may use to pigeonhole business owners is a work-alcoholic; this has become a negative term to define someone who is addicted to his or her business, or their life is the business, their business identifies them. This person when ask who they are? Their response is; I am a mechanic; I am a window washer; I am a salesperson, Etc, Etc. So the work-alcoholic is defined by what he or she does, each person is more than their profession, they could be a husband or wife a father or mother, a son or a daughter, a Christian, a Buddhist, etc, etc. 

It its much like Jeff Foxworthy stand up routine you know you’re a redneck when; Well you know you’re a work-alcoholic when you and your significant other have nothing to talk about except business. You know you are a work-alcoholic when you go on 14-day vacation and it takes 13 days to relax. You know you are a work-alcoholic when you do not take vacations. You know you are a work-alcoholic when hotel rooms on a vacation become your second office.  

Sadly, the negative connotation of a work-alcoholic does have some merit because many business owners have no life except in and through our businesses. In the beginning, being a hard working business owner is very important; in fact, it should never be any different. Most business owners are tireless hard working entrepreneurs that tend to be work-alcoholics.                                             

The work-alcoholic business owner believes no one can do their job better than they can. The business owner truly believes that he or she is the best resource for their employees because the employees do not possess the knowledge or the passion of the owner to be successful. This business model centralizes control, and limits the growth of the company to the owner’s vision and limitations.

Therefore, the first paradigm shift we need to navigate is from a work-alcoholic to a diligent business owner. The definition of a diligent person is not of a person addicted to work but he or she is conscientious, persistent, and hard working with care. The diligent owner can have time to become a CEO.

The companies that grow into a large successful company have CEO’s at the helm that believes their employees are their best resource. The giants of industry such as Microsoft, Starbucks, Ford, allowed their employees knowledge, experience and new ideas to attack new markets, produce new products. The CEO became the arbitrator of what market or new product proposed by the employees would be worth investing time and money in.

What the founder and business owner needs to accomplish is to become a CEO. The business owner operates a business with their wit and knowledge. The CEO oversees the resources in each of the company’s employees, and defines the overall vision so each new marketing paradigm aligned to the company’s vision.

The CEO allows the resources that are intrinsic in each employee be vetted to expose the resources that are honed to the company’s vision corner stone. The manufacturing or marketing paradigms that do not replicate the company’s mission the CEO rejects as a viable program.

As a business owner, I am currently morphing into a CEO and the day-to-day operation of the business is someone else’s job description. To let go was very difficult, but I have found that it liberated my employee’s to be all they can be. I still guide and direct, but I am no longer the only resource, my employee’s are building their business while they increase mine.

Become a CEO and enjoy your business again.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Small Business | 31 Comments

The Small Business Owner

Posted on April 14, 2010 by Mr. Decal

The term small business defined as businesses with less than 100 employees. The average small business employs 5-20 employees, this is not a thoroughly researched number, but a close approximate. Many small businesses whose only employee is the owner operator; the printing industry is populated with 1-person offices as printing brokers.  

The opening of small businesses increases during economic downturns. The driving force behind this increase of small enterprises is the unemployed people unable to find employment. The unemployed who stop looking for employment do not just sit at home crying in their beer, as the news media would have you believe. No right think person who has a family just gives up trying to supply for their families needs, many start their own business.

The small business to the medium sized enterprise employs approximately 70% of those employed. A medium sized business defined in the United States as a business with fewer than 500 employees. Small and medium size businesses are not so small since the numbers of those employed by these concerns are about 50-70 million employees.

Now that we have a base line for this article, I would like to expose the difficulties of growing a small business into a medium sized company and then transforming this business into a large business.

Most of us who hear the word entrepreneur we think of Henry Ford, Bill Gates, or some other larger than life business owner who has in our minds earned the right to be called entrepreneur. The dictionary defines an entrepreneur as a person who undertakes a commercial risk for profit. The everyday small business owner does not see himself or herself as a larger than life entrepreneur.

One of the underlining difficulties facing a small business is that the vision of the small business owner is small. I do not say this to demean the small business owner, because the vision of each owner of a business is how to survive today, next week, next month, and throughout the year. These business owners are amazing people who not only drive sales, marketing, accounting, and purchasing, but do it all themselves.

Most entrepreneurs are the persons who will learn of their future business, while working in the profession as an employee and tirelessly learns the pros and cons of a product or a service. These are the people who eat, sleep and drink their job; we used to call these employees a company-person. They are the people who become successful even in the most difficult circumstances.

This is the person working as a salesperson, a chef, a press-operator, office worker, we could name almost any job title, and this person goes the extra mile. These employees can do their job better; in fact, they become an expert in their field. Soon because of their level of knowledge, they become a resource for others, and they begin to see that they can do their jobs on their own.

This trait of being an expert, which causes the business owner to succeed, is the same trait that will keep them small. The reason is the owner of the business knows too much, when someone knows too much they are not open to new ideas.

Being oblivious to what cannot be done and doing what others say is impossible has an example in nature. According to aerodynamics, the bumble bee should not be able to fly. The reason the bumble bee has such small wings to body mass to be able to fly, but the bumble bee flies because no one has told the bumble bee of this fact. The self-made business owner who keeps on impressing to their employees that certain things cannot be done. Effectively, grounding their employees so they will not soar to new heights by apply new business paradigms that will change the vision of the company.  

The entrepreneurs who are able to grow from a small business into a medium or a large company can traverse these boundaries if the founder does not tell the employees they cannot fly. If this entrepreneur vision allows for developing paradigms beyond the owner’s knowledge then company’s growth will result.

Part two of The Small Business owner to follow…

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Small Business | 75 Comments

The promotional product; the ruler is mightier than the pen

Posted on April 10, 2010 by Mr. Decal

Promotional products come in various colors styles and types, an example of just a few products, decals, mouse pads, counter mats, and floor decals. This certainly is not a comprehensive list of products, which promote a company’s brand.

There is a subset of products used to advertise brand these other products known officially as collateral products unofficially known as trinkets and trash. The term trinkets and trash usually refers to an item cleverly designed, but usually has no apparent use, which end up in the round file.

These products include such items as stress balls, which in the using cause stress so the user tosses the product in the round file. These promotional items usually freely handed to each attendee of a trade show. Because of the sheer volume of trinkets in your possession the hapless consumer is must locate a bag to haul the giveaway items around the trade fair. This same attendee packs the various collateral items to travel home.

In the solitude of their offices, the trade fair spoils divided among the useful, the novel, and trash. The items, which seem to find a home on or in the desk of the trade fair devotee, such as pens, calendars, mouse pads, and rulers.   

I have attended and have been an exhibitor at many expo product shows, and my company manufacturer’s promotional products. I have found and maybe you can agree the most often used collateral item given away at trade fairs is the writing instrument, the pen or pencil is so ubiquitous the advertising impact is lost. The promotional item almost non-existent as a collateral item is the measuring instrument.

The ruler is an item that does not end up in the round file, unless it is broken, because it is so functional. Ask yourself have any of us every thrown a ruler away? I submit that the ruler is king of promotional products in any office, pun intended.  The Pen is thrown away when it function ceases by running out of ink a pencil when it is sharpened to the last nub.

The ruler is on or inside the desk of the consumer, promoting the brand, product, or service, until the rulers use fullness ends. Over the years, I have employed the longevity of the ruler to promote our brand and the proof is in the pudding not in theory.

A personal case history of the rulers’ promotional longevity in 1986 I designed a ruler to promote our company in a particular industry. The ruler was a simple 2 ½” wide by 15” long measuring instrument, imprinted with our logo and products we manufactured and contact information.

I distributed the ruler to trade show attendees in 1986, and I continued to receive calls from potential customers into the early 1990’s. The callers noted they got our company name and phone number from a ruler they had on their desk. The requesters could not remember where they acquired the ruler, but when they needed our products we manufactured our name was the first to come up. The reason we stopped receiving calls from the ruler after 1993 is we move the company and changed our phone number. Remember this all occurred pre-internet.

The ruler is king of the collateral products; the pen is food for the round file. The next time you need a promotional giveaway product rulers never die they just rule.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Promotional Products | 107 Comments

Roll-to-Roll Banners How these Banners are Printed

Posted on April 3, 2010 by Mr. Decal

Custom printed banners are printed using various methods of printing, such as offset, screen-print, and digital. The roll-to-roll banners in large quantities printed using an unlikely method of flexography or roll-to-roll printing.

This article will not fully detail the ins and outs of the flexography printing method. If you would like a full detailed understanding of this method of printing please read my previous article Flexography printing what is it? At the following location http://www.decalfactory.com/wp-index.php/2010/01/flexography-printing-what-is-it/

Custom printed banners printed as individual banners not on a roll in small quantities usually digitally printed. In larger quantities, the method of printing used is either screen-printing, or offset printing.

The roll-to-roll custom banners are printed using two methods of printing; the method of printing determined by the quantity, width, and repeat or length of the banner on the roll. To define some terms would help at this time. The width of the roll banner called the web width and the length of each banners image on the roll known as the repeat size.  

The digital method of printing would be selected for a small quantity of banners on a roll. The digital method prints any substrate on a roll with web widths ranging from one foot to as large as sixteen feet wide. This method of printing does not have a restriction on repeat length, but because of the slow speed of this method the roll lengths tend to be shorter.

The flexography method of printing is the only economical choice when a large roll length is required. The minimum roll length for a roll-to-roll banner usually is one thousand feet long. Some printing manufacturers using this type of printing may have smaller roll lengths, but not many have lengths less than 500 feet.

Flexography methods of printing roll-to-roll banners also have two other limitations, web width, and image repeat lengths. The largest image web width is thirty-six inches, and the longest image repeat lengths are seventy-two inches long. Since flexography printing uses printing plates, the printing plate web image width would be three feet by six feet image repeat length, if we printed the maximum size available.

Using this method of printing for roll-to-roll banners is very inexpensive, except for the first time set-up charge to produce the printing plates. This printing method can print one color up to four-color process or CMYK. The cost of the printing plates could $500.00 for one color to many of thousands of dollars for the four-color process image.   

The question is who uses this type of banner? The number one industry that uses the roll-to-roll banner is the radio broadcast companies. I am sure many of you have seen a particular radio station in your town or city broadcasting in front of a retail store.

If you remember in the background was this long ribbon of material with the stations logo call letters and frequency number printed and repeated along the entire length of the ribbon of plastic. The roll-to-roll banner you have seen, but most of us did not know what it was.

The question is how a banner printed using flexography printing, when this type of printing does not last long in sun exposure? The reason using this style of printing works is the banners used by the radio station after two to three days on location the banner is trashed. The next time the station goes on location another section of the one thousand foot banner roll is used.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Banners | 8 Comments

The ISC West 2010 Security Industry Conference and Trade Show

Posted on March 28, 2010 by Mr. Decal

The gathering of security professionals from all corners of the United States and from many corners of the planet came to Las Vegas, Nevada to attend the ISC West Security Trade Show and Conference. The ISC West event opened on March 23, 2010 at the Sands Expo Center in Las Vegas Nevada. The education seminars for the security professionals began March 23-25, 2010 and the exhibits of security product vendors began March 24-26, 2010.

The attendees included, security alarm dealers, installers, who sell and install burglar alarms, CCTV, and a host of other products and services to residential, and business consumers. These security professionals came to educate themselves in a classroom setting to learn new technology available to them. The trade show exhibits continued that education by vendors exhibiting and demonstrating how the new products operated in real time.

The many products exhibited at the trade fair such as wireless intrusion alarms, panic alarms, and closed circuit television also known as CCTV. The demonstration of the cameras technology was very impressive, one item demonstrated was a robotic remote control like car device with a camera able to investigate under vehicles. The need for this type of technology is evident in the post 911 world. Currently hand held mirrors are used to look for bombs on the underside of a vehicles chassis. Without a doubt, the CCTV technology is the fastest changing products exhibited at the ISC West Trade Show.

Mr. Decal attended the ISC West Traded Show as an Exhibiter; The Decal Factory® was located at exhibit booth number 7135. The Decal Factory® exhibited the products we manufacture for the security industry, which are security lawn or yard signs, and decals. In our booth, we exhibited the many shape and sizes of lawn signs and decals. The signs shapes such as octagon, badge, shield square, and diamond which are standard shapes. We also manufacture custom shapes of security lawn signs, for the security dealer or installer as according to their design specifications.

The decals The Decal Factory® manufacturers from single faced decals face-up or faced down and double faced decals. The sign and decals are the first line of defense for the residual and business that have had installed a security alarm system. The signs and decals the security dealer and installers provide to display around the perimeter of the home or business informs the would-be criminal that the property protected by and alarm system.

The Decal Factory® also exhibited a novel way to manufacturer security lawn signs for the security dealer and installers. This manufacturing method The Decal Factory® is able to deliver to the smaller security dealer a security sign of high quality and a very low unit price. The reaction from the smaller security dealer and installers was very positive.

The purchase of 125 to 250 security signs usually has unit prices that punish the small security dealer and installer for the small order. Because of this new program by The Decal Factory® the smaller dealers are now benefiting like the larger purchaser of security signs.  

The ISC West 2010 was a success for all who attended and for those who exhibited, many products either the tried and true or new products or ways of manufacturing was a benefit to the security industry.

Doug Bryant

<br><a href=”http://www.decalfactory.com“>The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby.</a> <br>Toll Free – (800) 369-5331

Posted in Security Signs | 155 Comments